044 The Cannabis Niche - Jared Mirsky of Wick & Mortar
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Podcast: Play in new window | Download (Size: 38:43 — 45.9MB)Jared Mirsky is CEO of Wick & Mortar, a branding and promoting firm specializing throughout the cannabis commerce. Jared started out as a freelancer working with native nightclubs on branding and promoting. He used a combination of Yelp and search engine marketing methods to develop his shopper base. His work with nightclubs led to the cannabis commerce and legalization turned a catalyst for enterprise progress. Jared has used his non-public mannequin, along with deep insights into the cannabis commerce, to put Wick and Mortar center stage. Jared and Wick & Mortar have been featured in publications equal to Entrepreneur, Forbes, CNN, Geekwire, The Dieline, HighTimes, and additional. Find out how narrowing your focus can take your organization even better.
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The #1 key to getting further referrals is… e-mail. I do know what you’re contemplating — “email marketing is dead, right?” The consultants have been saying that…since 2007. And they also’ve been improper…since 2007. An essential e-mail promoting and advertising advertising marketing campaign is the best way you get further prospects to ship you a referral or be part of your referral program. To begin with, I’ll assume you already have a main referral promoting and advertising program in place. By spiffing up your emails merely a little bit, you presumably can flip that program into a precise referral channel. The best half is, it doesn’t truly require that a lot elbow grease, and it has the potential to herald loads of leads. On this text, I’ll stroll you via: Why is Email Useful for Snagging Referrals? Sooner than we dive too far in, let’s reiterate why e-mail and referrals go collectively so successfully. The plain trigger is that people use their e-mail every single da...
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